Instagram Tests Carousel Post Feature Enabling Friends to Add Content

Instagram, a popular social media platform, is reportedly testing a new feature that would allow users to invite their friends to contribute to their carousel posts. The new feature is set to revolutionize the way users interact on the platform. This move by Instagram is a part of the company's ongoing efforts to encourage more interaction and engagement among its users.

The new feature is expected to allow multiple users to contribute to a single carousel post, an option that would be particularly beneficial for group events or shared experiences. For example, during a group outing or a party, all attendees could add their pictures to a single carousel post, thereby creating a shared virtual memory. 

The feature is currently being tested internally, and there is no official word on when it will be rolled out to the public. Adam Mosseri shared screenshots on Threads that indicate Instagram's plan to introduce the feature. The screenshots show an option to 'invite contributors' on a carousel post, hinting at the upcoming feature.

The new feature seems to be an extension of the collaborative ‘Group Story’ feature that Instagram tested in 2022 but never fully launched. The ‘Group Story’ feature allowed users to create a story together, where invited friends could add their own photos and videos. This feature was eventually discontinued, but it appears Instagram is bringing back the collaborative aspect with a twist.

Instagram's move to test a feature that allows multiple users to contribute to a single post is an innovative approach to increase user engagement on the platform. It redefines the concept of collective storytelling and memory sharing. While the public release date of this feature remains unknown, its introduction could potentially transform the dynamics of social interaction on the platform. The new feature's potential to create shared experiences could make Instagram an even more popular choice among social media enthusiasts.